Banking That Feels Personal

Talking about banking can feel a little...boring. Capital One wanted to change that by making conversations about saving, spending, and financial wellness feel real, relevant, and engaging. Enter: their first-ever Always-On Influencer Program.

How We Made It Happen

Before kicking things off, we brought the executives together for a two-part 101 workshop, aligning on strategy and setting up a solid foundation. With that groundwork in place, we partnered with 14 micro, mid-tier, and macro creators, tapping into voices who could authentically highlight Capital One’s savings products and Capital One Cafés.

Every creator’s content felt organic and relatable, whether they were breaking down smart money habits or simply enjoying a coffee at a Capital One Café.

Big Results, Bigger Impact

  • 7.2MM+ impressions from 144 content pieces

  • 900K+ unique accounts reached with 3MM+ video views

  • Creators successfully drove brand awareness while sparking conversations about Capital One’s products

  • Positive audience feedback showed genuine interest and intent

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