Clover Sonoma

Clover Sonoma has a 100-year history of producing the most delicious, clean, local, and quality dairy, that continues to lead the way in elevating California dairy as a whole.

• In 2017, Clover Sonoma launched a 360-degree campaign called #CloverCook, a holiday campaign that brought awareness to everything that Clovers Organic products have to offer for the holidays. Users received access to the Clover Cookbook that includes our paid influencer recipes, Clover family recipes as well as user recipes.

Goals

• Encourage social sharing by working with influencers to create holiday recipe content using Clover products which resulted in audience growth.

• Create a minimum of 8 original recipes integrating into Thanksgiving, Christmas and Hannukah.

• Build a campaign around influencers in California (where the bulk of their sales take place)

• Increase Website Traffic to Family Traditions + Egg Nog Pages

Discoveries

• Total organic reach of 2.5M+

• Reached organically 1,250,600+ and reached paid 1,782,588+ on Facebook and Instagram

• Dozens of user submitted recipes throughout the campaign

• Forged positive relationships with influencers now in discussions for more long term partnerships with the brand.

• 100+ influencers contacted

• 15+ influencer recipes confirmed including original images and 3 videos.