Meta – Cutting Through the Noise with Trusted Creators

Making Meta Ads More Accessible

With so much information floating around, knowing what’s actually up to date can be tricky—especially when it comes to Meta Ads. There are countless tutorials, but are they all correct? Not always. That’s where the Meta Megaphone Ambassador Program came in.

How We Made It Happen

Meta partnered with trusted SEO experts and digital creators to break things down the right way. Ambassadors got exclusive early access to Meta’s latest updates, making them go-to sources for brands and advertisers. Plus, through paid collaborations, creators produced in-depth how-to content, turning complex updates into digestible, actionable insights.

Big Results, Bigger Impact

  • 26 pieces of content across YouTube, Instagram, Facebook, and TikTok

  • 2.1MM views, 130K impressions, and 23K engagements

  • $241K Earned Media Value (EMV)

And It’s Still Going Strong

Launched at the end of 2023, the Megaphone Ambassador Program has continued to grow, now featuring 20+ creators who actively share insights, updates, and best practices—ensuring advertisers always have the latest and most accurate information.

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Philips Avent

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