The Challenge: Despite the popularity of Martini Week among San Francisco locals, there was a lack of social media engagement and promotion surrounding the event. Junipero Gin sought to bridge this gap by leveraging the power of local micro-creators to amplify the event's reach and enhance overall brand awareness.

The Solution: Junipero Gin collaborated with five micro-creators native to San Francisco, carefully chosen for their highly engaged local audiences. These creators were known for showcasing various events and hot spots across the Bay Area, making them ideal partners to promote Martini Week. Through vibrant and celebratory content, the creators highlighted event details, encouraged attendance, and ignited excitement for the brand on Instagram. By tapping into the creators' local influence, Junipero Gin directly connected with potential event attendees and provided insider perspectives on the week's festivities.

The 2023 influencer campaign yielded impressive results, with 233.3K impressions and 243.5K reach across 64 pieces of content. The campaign showcased a diverse range of content, including event promotions, at-home cocktail recipes featuring Junipero Gin, and the Junipero Strikes Gold Challenge. Each post exhibited creativity and authenticity. This approach fostered excitement among her audience, prompting them to discover their new favorite cocktail of the week.

Objective: To increase online presence and generate buzz for San Francisco's Martini Week while promoting Junipero Gin through an influencer marketing campaign.