HBO Max
HBO has been the king of exclusive subscription content for nearly 50 years. In May of 2020, HBO launched its streaming service “HBO Max”. It’s home to all of HBO’s premium TV shows and movies, as well as select programming from the Warner Media library.
In 2021, we launched 5 influencer and brand awareness 360 kit campaigns across digital media, PR, and talent partnerships for HBO Max.
Selena and Chef S3 Kit
In Season 3 Selena levels up and now so do you. We created the ultimate home-tenders & chefs hosting kit to give any lifestyle influencer that little extra “Je ne sais quoi”.
From premium custom table linens and napkins rings to charcuterie boards and cocktail shakers - this kit is designed to advance any host to Level 3.
Results: HBO Max partnered with mega influencers Hajar, H Woo Lee, and Moody Foody to create their own movie theatre-inspired ultimate dinner party trailer challenge. While other influencers and Selena herself swooned over this stunning kit.
3.5M Impressions
2.7M Reach
181 Pieces of Content
$487K Social Media Value
FBoy Island Kits
HBO Max initiated an online conversation with strategic gifting to seduce reality TV fandom and drive tune-in for this new dating reality show.
Results: Our influencers were able to be playful with the premium gifts and create hilarious content that audiences actually enjoyed, versus flat sponsored content. The contents of our kit maintained the same tone of humor and fun that the show champions- a strategy that successfully engaged the audience in what felt like a party brought to their screens.
805k Impressions
630k Reach
48 Pieces of Content
$120K Social Media Value
Sweet Life: LA Kit
HBO max extended the powerful narrative of Sweet Life by enlisting and collaborating with entrepreneurial members of LA's Black community to inspire, connect and reward creators through strategic and impactful gifting. These unique kits contained a plethora of goodies - from a premium and customized picnic basket to items that were as cute, lighthearted, and unique as the sage & incense holders that can elevate the look of your vibe.
Results: Influencers engaged, including Black-owned businesses, brought meaningful excitement, and the kit’s balance of premium and cultural essentials awed creators and their fans.
400k Impressions
302k Reach
110 Pieces of Content
$91K Social Media Value
Easy Baketopia Oven Kit
To launch the first season of Baketopia, Rosanna Pansino’s new competition baking show, we ignited the sweet taste buds of baking culture by creating nostalgic branded Baketopia themed Easy-Bake Ovens.
Results: We whipped up a baking challenge for Influencers to serve their out-of-this-world creations. HBO Max partnered with mega influencer Melissa of Best Friends For Frosting and A Beautiful Mess for the tiny dessert challenge.
6.2M Impressions
4.5M Reach
47 Pieces of Content
$302K Social Media Value
Great Pottery S4 Kits
HBO Max brought mini creation kits to esteemed ceramic artists and influencers, and the resulting user-generated content and its engagement proved to delight the pottery community and reach new fans.
Results: Fans rejoiced, contestants engaged and shared original content in awe of HBO Max’s handiwork, and a community of potters and their admirers tagged and messaged to see how to get their hands on their own GPT kit!.
932k Impressions
722k Reach
156 Pieces of Content
$150K Social Media Value