LG
As the industry leader in electronics, LG is focused on developing new innovations across the globe. In 2021, LG launched a multi-year strategic partnership with the Tennessee Titans to develop community programming and experiential events that celebrate Tennesseans in the home of LG home appliances.
Existing Partnership Creates Momentum for Awareness
Who doesn’t love something that is free? LG tapped into the fandom and garnered excitement surrounding the playoff bound Tennessee Titans by creating a UGC stunt that asked fans to show their game day rituals for a chance to win an LG OLED TV, a CordZero Vacuum, or a Washtower.
We forged partnerships for the #LGTitanUp Campaign with mega influencers like Melissa Joan Hart and Mandisa and micro influencer personalities to create content that generated buzz throughout the length of the sweepstakes.
The power of the #LGTitanUp giveaway increased subscribers, brand awareness, and peaked interest into LG products while sustaining brand loyalty.
Melissa Joan Hart
1.7M
LG partnered with 90s icon and well-known actress, Melissa Joan Hart, creating 3 social posts to kick off the #LGTitanUp Sweepstakes where she shared some of her favorite game day rituals.
Mandisa
349K
A die-hard Titans fan, Mandisa rounded up fellow fans to cheer their team on through the playoffs and to participate in the #LGTitanUp sweepstakes.
The #LGTitanUp Campaign generated over 167 pieces of content that resulted in over 24.4 million impressions and reached over 14.3 million unique accounts creating previously unseen visibility around LG’s products.
LG quadruple their investment with a $386.5k Social Media Value with no paid media.
